Collection: Basic Apparel

Basic Apparel was founded in Copenhagen in 2013 by Camilla Balle, built around a simple idea: the world doesn't need more clothes, it needs better clothes. The Danish label focuses on timeless, everyday essentials made from organic cotton, responsible wool and Tencel, designed to be worn for years rather than a season. Expect considered basics with a soft, easy shape and a quiet Scandinavian sensibility, dresses, knitwear and separates that work as hard for the office as they do for the weekend. Every piece is made with a focus on comfort, durability and a lighter environmental footprint, without sacrificing the clean, understated style Basic Apparel is known for.