{"title":"Basic Apparel","description":"\u003cp\u003eBasic Apparel was founded in Copenhagen in 2013 by Camilla Balle, built around a simple idea: the world doesn't need more clothes, it needs better clothes. The Danish label focuses on timeless, everyday essentials made from organic cotton, responsible wool and Tencel, designed to be worn for years rather than a season. Expect considered basics with a soft, easy shape and a quiet Scandinavian sensibility, dresses, knitwear and separates that work as hard for the office as they do for the weekend. Every piece is made with a focus on comfort, durability and a lighter environmental footprint, without sacrificing the clean, understated style Basic Apparel is known for.\u003c\/p\u003e","products":[{"product_id":"sisa-jacket","title":"Sisa Jacket","description":"\u003cp\u003eSisa Jacket is a knitted cotton jacket with a classic crew neckline, button-front closure and a regular fit. Made from 100% organic cotton, it combines clean design with functional details, making it a versatile layering piece for everyday wear.\u003c\/p\u003e\n\u003cp\u003eThe soft cotton knit is lightweight, breathable and comfortable against the skin, making the jacket ideal for layering throughout the seasons. The button-front closure and decorative front flap pockets add a timeless touch, while the clean silhouette makes Sisa Jacket easy to style for both casual and more refined outfits.\u003c\/p\u003e\n\u003cp\u003eWear it as a lightweight knit jacket over a T-shirt, shirt or dress, or use it as an alternative to a cardigan on cooler days. A timeless cotton jacket designed with comfort, quality and long-lasting wear in mind.\u003c\/p\u003e\n\u003cp\u003e•    Regular fit\u003cbr\u003e•    Button closure\u003cbr\u003e•    Fake pockets on the front\u003cbr\u003e•    Long sleeves\u003cbr\u003e•    Round neckline\u003c\/p\u003e","brand":"Basic Apparel","offers":[{"title":"XS","offer_id":46726065750213,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":46726065782981,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":46726065815749,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/9152\/3013\/files\/sisajacket_black.png?v=1788455096"},{"product_id":"tanni-cardigan","title":"Tanni Cardigan","description":"\u003cp\u003eTanni Cardigan is a knitted zip cardigan with a high ribbed collar, full-zip closure and an oversized fit. Made from a soft blend of 36% organic cotton, 32% RWS-certified wool and 32% LENZING™ ECOVERO™ viscose, it combines warmth, comfort and effortless style for everyday wear.\u003c\/p\u003e\n\u003cp\u003eThe carefully selected fibre blend creates a cardigan that is soft, breathable and naturally temperature regulating. Organic cotton provides everyday comfort, RWS-certified wool offers lightweight warmth, while LENZING™ ECOVERO™ viscose adds softness and a fluid drape. The high ribbed collar and full-length zip create a modern, functional look, while the ribbed cuffs and hem provide a clean, timeless finish.\u003c\/p\u003e\n\u003cp\u003eThe oversized silhouette makes Tanni Cardigan ideal for layering over T-shirts, shirts and knitwear, or wearing as a lightweight jacket during the transitional seasons. A versatile knit cardigan designed to become a lasting part of your wardrobe.\u003c\/p\u003e\n\u003cp\u003e•    Zipper closure\u003cbr\u003e•    Oversized fit\u003cbr\u003e•    Long sleeves\u003cbr\u003e•    High collar\u003c\/p\u003e","brand":"Basic Apparel","offers":[{"title":"XS\/S","offer_id":46726070075589,"sku":null,"price":165.0,"currency_code":"GBP","in_stock":true},{"title":"M\/L","offer_id":46726070108357,"sku":null,"price":165.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/9152\/3013\/files\/Tannicardiganredigeret.png?v=1788455093"},{"product_id":"liz-t-neck","title":"Liz T-Neck - Navy","description":"\u003cp\u003eLiz T-Neck is a lightweight knitted sweater with a high neckline, long sleeves and an oversized fit. Made from 100% RWS-certified merino wool, it combines effortless comfort with timeless design for everyday wear.\u003c\/p\u003e\n\u003cp\u003eThe soft merino wool is naturally breathable and temperature regulating, helping to keep you warm on cooler days while remaining lightweight and comfortable against the skin. The high neckline adds extra warmth and creates a clean, refined look, while the wide ribbed hem provides structure and a beautiful drape.\u003c\/p\u003e\n\u003cp\u003eThe oversized silhouette makes Liz T-Neck easy to style with jeans, tailored trousers and skirts. Wear it on its own as a soft merino wool sweater or layer it under a coat for extra warmth during the colder months. A timeless wardrobe staple designed with comfort, responsible materials and long-lasting quality in mind.\u003c\/p\u003e\n\u003cp\u003e•    Oversized fit\u003cbr\u003e•    High neck\u003cbr\u003e•    Wide rib at bottom \u003cbr\u003e•    Soft merino wool\u003c\/p\u003e","brand":"Basic Apparel","offers":[{"title":"XS","offer_id":46726081708229,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":46726081740997,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":46726081773765,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/9152\/3013\/files\/liztneck_navy.png?v=1788455090"},{"product_id":"liz-t-neck-portobella","title":"Liz T-Neck - Portobella","description":"\u003cp\u003eLiz T-Neck is a lightweight knitted sweater with a high neckline, long sleeves and an oversized fit. Made from 100% RWS-certified merino wool, it combines effortless comfort with timeless design for everyday wear.\u003c\/p\u003e\n\u003cp\u003eThe soft merino wool is naturally breathable and temperature regulating, helping to keep you warm on cooler days while remaining lightweight and comfortable against the skin. The high neckline adds extra warmth and creates a clean, refined look, while the wide ribbed hem provides structure and a beautiful drape.\u003c\/p\u003e\n\u003cp\u003eThe oversized silhouette makes Liz T-Neck easy to style with jeans, tailored trousers and skirts. Wear it on its own as a soft merino wool sweater or layer it under a coat for extra warmth during the colder months. A timeless wardrobe staple designed with comfort, responsible materials and long-lasting quality in mind.\u003c\/p\u003e\n\u003cp\u003e•    Oversized fit\u003cbr\u003e•    High neck\u003cbr\u003e•    Wide rib at bottom \u003cbr\u003e•    Soft merino wool\u003c\/p\u003e","brand":"Basic Apparel","offers":[{"title":"XS","offer_id":46726084329669,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":46726084362437,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":46726084395205,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/9152\/3013\/files\/liztneck_portobella.png?v=1788455087"},{"product_id":"liz-vest-navy","title":"Liz Vest - Navy","description":"\u003cp\u003eLiz Vest is a knitted vest with a classic V-neckline, button-front closure and a regular fit. Made from 100% RWS-certified merino wool, it is designed as a versatile layering piece that adds warmth and timeless style to your wardrobe.\u003c\/p\u003e\n\u003cp\u003eThe soft merino wool is naturally breathable and temperature regulating, making the vest comfortable to wear throughout the year. The lightweight knit feels soft against the skin, while the ribbed texture adds structure and a classic look. Front patch pockets and the button closure provide functional details that complement the clean design.\u003c\/p\u003e\n\u003cp\u003eLiz Vest is easy to layer over a shirt, T-shirt or long-sleeved top and pairs effortlessly with jeans, tailored trousers and skirts. A versatile knitted vest designed with comfort, responsible materials and long-lasting quality in mind.\u003c\/p\u003e\n\u003cp\u003e•    Regular fit\u003cbr\u003e•    Button closure\u003cbr\u003e•    Pockets on the front\u003cbr\u003e•    V-neckline\u003c\/p\u003e","brand":"Basic Apparel","offers":[{"title":"XS","offer_id":46726086066373,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":46726086099141,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":46726086131909,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/9152\/3013\/files\/lizvest_navy_4c8676ee-2d0c-4df5-b9df-48af0212e070.png?v=1788455084"},{"product_id":"liz-vest-portobella","title":"Liz Vest - Portobella","description":"\u003cp\u003eLiz Vest is a knitted vest with a classic V-neckline, button-front closure and a regular fit. Made from 100% RWS-certified merino wool, it is designed as a versatile layering piece that adds warmth and timeless style to your wardrobe.\u003c\/p\u003e\n\u003cp\u003eThe soft merino wool is naturally breathable and temperature regulating, making the vest comfortable to wear throughout the year. The lightweight knit feels soft against the skin, while the ribbed texture adds structure and a classic look. Front patch pockets and the button closure provide functional details that complement the clean design.\u003c\/p\u003e\n\u003cp\u003eLiz Vest is easy to layer over a shirt, T-shirt or long-sleeved top and pairs effortlessly with jeans, tailored trousers and skirts. A versatile knitted vest designed with comfort, responsible materials and long-lasting quality in mind.\u003c\/p\u003e\n\u003cp\u003e•    Regular fit\u003cbr\u003e•    Button closure\u003cbr\u003e•    Pockets on the front\u003cbr\u003e•    V-neckline\u003c\/p\u003e","brand":"Basic Apparel","offers":[{"title":"XS","offer_id":46726089015493,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":46726089048261,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":46726089081029,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/9152\/3013\/files\/lizvest_portobella.png?v=1788455081"},{"product_id":"candy-zip-cardigan-beige","title":"Cady Zip Cardigan - Beige","description":"\u003cp\u003eCady Zip Cardigan is a knitted zip cardigan with a high ribbed collar and a clean, minimalist silhouette. Designed as a versatile layering piece, it works just as well indoors as it does as a lightweight outer layer during the transitional seasons.\u003c\/p\u003e\n\u003cp\u003eThe soft knit is crafted from a premium blend of recycled polyamide, viscose, wool and cashmere. This carefully selected fibre blend creates a lightweight, comfortable knit with natural warmth, while the cashmere adds exceptional softness. The high ribbed collar can be zipped up on colder days or worn open for a more relaxed look, and the wide ribbed trims complete the cardigan's timeless design.\u003c\/p\u003e\n\u003cp\u003eStyle Cady Zip Cardigan with jeans, tailored trousers or over a dress for an effortless everyday look. Responsibly produced in Italy with a focus on quality, comfort and craftsmanship.\u003c\/p\u003e\n\u003cp\u003e•    High collar\u003cbr\u003e•    Soft wool mix\u003cbr\u003e•    Made in Italy\u003c\/p\u003e","brand":"Basic Apparel","offers":[{"title":"XS","offer_id":46726091178181,"sku":null,"price":170.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":46726091210949,"sku":null,"price":170.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":46726091243717,"sku":null,"price":170.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/9152\/3013\/files\/cadyzipcardigan_beigemelange.png?v=1788455074"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/9152\/3013\/collections\/Cady_SS_O-neck-Sweaters-BA288-11-068_Beige_Mel.webp?v=1786197010","url":"https:\/\/25bellstreet.com\/collections\/basic-apparel.oembed","provider":"25BellStreet.com","version":"1.0","type":"link"}